Axiom Space is a space company down to Earth, yet untethered from the imagination. At Axiom Space, we are making the possibilities of low Earth orbit accessible to visionary governments, researchers, manufacturers, and individuals. We believe microgravity is the most promising environment for innovation and problem-solving since the internet.
Transcend Earth
Build era-defining space infrastructure that drives exploration and fuels a vibrant space economy for the benefit of every human everywhere
Bold & Dynamic
Axiom Space embodies the courageous spirit of all explorers, especially astronauts. But this boldness is not bravado. It’s an internal conviction and vibrant energy directed towards the future we are defining. This vibrancy is going to make every 10 year old on the planet want to draw the Axiom Space logo on the cover of their school notebooks.
Expert & Effective
No other team is as qualified to build and operate a space station as the Axiom Space team. We are experts in our fields, biased toward action, and willing to put in the hard work it takes to realize our ambitions. That makes us effective at hitting milestones, navigating challenges, staying true to our mission.
The Axiom Space Identity System is inviting and inclusive and attracts individuals, companies and governments to participate / collaborate in our historic undertaking. It makes the idea of low Earth orbit and its possibilities tangible, accessible and safe. It speaks in language that’s credible and scientific, yet fresh and never dry. On Earth, it inspires into the stars and conversely connects to Earth when in space.
The Axiom Space logo is crafted with consistent qualities, from a decisive linear character to expressive details launching skyward. The unique, dimensional "X" mimics the formal qualities of the spacecraft and alludes to the light and shadow of new horizons. The way that letterforms animate communicates the engineering precision in everything Axiom Space touches.
Our logo mark is the shorthand for our company's ambition, expertise, and trustworthiness. We must treat it with respect and intention. The Axiom Space logo mark does not have a typeface - additional letterforms should not be derived from nor styled similarly to the logo mark. For companies, organizations, or partners seeking commercial use of the Axiom Space brand, please reach out to us first.
Download Logo Assets
"It dawned on me with blinding brightness. I realized: I had jumped into another rare kind of stratosphere — one that only a handful of people in every generation are lucky enough to know." — Jesse Owens, American Gold Medalist
Our color is derived from our relationship to a phenomenon most only dream about. A sunrise on Earth breaking from atmosphere to infinite sky.
Color in Use
There are clear principles for how we use our palette. Deep Space Black and Mesosphere Blue are the dominant colors in the palette, while Stratosphere Blue and Troposphere Orange are used sparingly for moments of slight differentiation or emphasis, respectively. For example, when glancing at the website or a multi-page booklet, one would expect to mostly see bold use of the dominant colors (in addition to white) and a sprinkling of one of the others for footnotes or highlights, etc.
We use Public Sans to make our communications clear and accessible while bringing warmth and humanity to our brand experience. The straightforward styling and use within our framework align with our value of transparency to highlight the importance of our work to the human story.
Noto Sans Mono serves as a secondary font for moments of emphasis, with Arial being our fallback font for compatibility.
We use Public Sans Light for headlines, Public Sans Regular for body, and Noto Sans Mono Light in all caps for styled text.
Imagery (still & motion) has the power to immerse, provoke, or teach concisely. When wielded with intention, it can inspire a newly realized vision of outer space. A sense of identity and cohesion is established when we have a consistent point of view on image selection and application. Consider the following elements when choosing images:
Humanity: Axiom Space’s imagery direction is differentiated by a conscious relationship to humanity. This can be expressed through literal depictions of people and consideration of the human point-of-view for the earthbound and space pioneer alike.
Horizon: The horizon is a uniquely ownable perspective in our field—from the surface of our Earth to the view beyond the stratosphere. Furthermore, this view positions Axiom Space on the precipice of innovation.
Color: Consider seeking or adjusting for color palette when choosing imagery; images that reflect our distinct palette add to a cohesive overall expression.
Using Imagery in Design
Less is more: Our system relies primarily on color, type, logo, and form. Imagery works as a supporting or grounding element in our system.Dynamism: Use a range of points of view, crops, and compositions. For example, do not use many horizon images in the same piece.Expressions in space should connect our pioneers to the Earth below them, while expressions of space on Earth should inspire the realism of the mission above.
Axiom Space® is a registered trademark of Axiom Space, Inc. Use the following guide when referring to Axiom Space, our products, or our services.
Axiom Space, the company
Axiom Space
#AxiomSpace
Axiom, without "Space"
AxSpace or any other form
Axiom Space Missions
Axiom Space Mission [#]
Axiom Mission [#]
Ax-[#]
#Ax[#]
"Ax" pronounced as two letters "A,X"
AX-[#]
AX[#]
Axiom-[#]
#AX[#]
"Ax" pronounced as one word, "Axe"
Axiom Station, the station
Axiom Station
AxStation
Axiom Space Station or any other form
AxEMU, the suit
Axiom Extravehicular Mobility Unit
Axiom Spacesuit
AxEMU Suit
Axiom Space Suit, or any other form
Pursuing a continued human presence in low-Earth orbit goes further with partners that build with our vision. For companies, organizations, or partners seeking use of the Axiom Space brand, please start a conversation so we can determine the best path forward. Existing partners, please get in touch with your Axiom Space representative to coordinate with the Brand Marketing team.
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